About Calor
Calor Creative is a design studio specializing in brand identity and website design.
In Spanish, “calor” means heat. It can be used to describe warm weather or to express someone’s enthusiasm for a subject. We like to think we combine both: bright, warm designs with a passion for learning about other people and helping them share their ideas with the world.
We believe great branding is telling your business’s story in a way that customers are eager to be a part of. We work with companies large and small to create identities that are thoughtful and built to last.
Our Process
Research
The beginning. This step involves us figuring out who you are, who your target audience is, and why you do what you do. We do this by asking questions, listening, reading, and absorbing any and all information that we can to understand your business, your industry, and your audience.
Ideation
Now that we’ve got a better picture of your business, we can start brainstorming the visual identity of your brand. In this step, we do a lot of sketching, moodboarding, concepting, and tweaking until we can present you with something that works.
Implementation
Here’s where we really see your project come to life! Once we’ve nailed down the visual direction of your brand, we start to make them into assets that you can really use to connect with your audience.
Our Team
Lila Jimenez
Founder + Brand Identity Designer
Lila founded Calor Creative in 2022. She has been drawing since she could hold a crayon, and her education in design at UGA made her childhood dreams a viable career. Lila specializes in brand strategy, visual branding, and illustration.
She likes to explore new places, watch cooking shows, and is in dire need of a bigger bookshelf.
Raphael Jimenez
Web Designer
Raphael joined Lila as a partner in life in 2022 and a partner in business in 2023. Formerly an electrician, he’s an excellent problem solver and has mastered attention to detail. He manages all systems and processes in the office, and is the tech wizard behind all of our web projects.
He’s an avid fisherman, super intense gamer, and a pickleball enthusiast.
Mia Smitherman
Junior Designer
Mia is a third-year student at UGA. She is a double major in Graphic Design and Advertising. She assists in various tasks, including branding and web design. She enjoys the process of each project, but likes working on visual branding and illustrative elements the most.
She hosts a weekly radio show, collects prints and paper mementos, and crochets in her free time.