AdPipe
* BRAND IDENTITY } ILLUSTRATION { ART DIRECTION
AdPipe helps transform static content into messages in motion. Started by two videographers, AdPipe understands how to squeeze every ounce of value from their customers’ existing content. They’ve built an easy to use software to make the task of reusing and repurposing content easy for marketing teams in a variety of industries. Our work with AdPipe started in 2021 with creating their brand identity.
We needed to create a logo and brand system that could hold its own in corporate meetings without being stodgy and boring. The AdPipe logo uses a clean, italicized typeface to show the motion that AdPipe brings to otherwise stagnant content. The spark in the i is a nod to the founders’ previous production company, Chispa House.
Color & Type
AdPipe is growing quickly, and was recognized as one of the Top 10 Most Innovative Companies in Georgia of 2023. They were featured in the Wall Street Journal in December of 2023, and recently announced their Series A funding in January of 2024.
After a period of intense growth and change for AdPipe, their creative team came to us to refine their brand kit even further.
We decided to revisit color and type to create a brand that was sure to impress the big name companies that AdPipe has been pitching to, and create a system that is easy to use for all employees. We chose a color palette that feels more mature but still fun, typography that is easy for employees to access and use in Google Slides, and a system that appropriately centers around the use of video.
Mascot
While the new customer facing brand is more tech forward and modern, we still have a place for fun graphics for the internal team. In 2022, what started as a company joke turned into AdPipe’s officially unofficial mascot. Mo is a vintage computer munching on a slice of pizza, and has become a beloved member of AdPipe’s team.
We use Mo to celebrate AdPipe’s accomplishments and help motivate the team to reach their goals. He’s been transformed into Mountain Mo, Party Mo, and Caterpillar Mo amongst other variations, with more to come.
Icon Library
AdPipe is trusted by global brands like Honey Baked Ham, Aflac, and Caterpillar. We continue to work with the AdPipe team on branded collateral, swag items, design needs, and big picture thinking for the company.
As AdPipe began to build out a new website and Google Slide decks for their team, we saw an opportunity to create a custom icon library. Custom icons have been a great way to show off AdPipe’s unique services, and also incorporate a bit of playfulness into the overall
brand.
We developed a consistent style that was easy to understand for users, but didn’t seem generic.
