AdPipe
* BRAND IDENTITY } ILLUSTRATION { ART DIRECTION # WEBSITE DESIGN
AdPipe helps transform static content into messages in motion. Started by two videographers, AdPipe understands how to squeeze every ounce of value from their customers’ existing content. They’ve built an easy to use software to make the task of reusing and repurposing content easy for marketing teams in a variety of industries. Our work with AdPipe started in 2021 with creating their brand identity.
We needed to create a logo and brand system that could hold its own in corporate meetings without being stodgy and boring. The AdPipe logo uses a clean, italicized typeface to show the motion that AdPipe brings to otherwise stagnant content. The spark in the i is a nod to the founders’ previous production company, Chispa House.
Mascot
In 2022, what started as a company joke turned into AdPipe’s officially unofficial mascot. Mo is a vintage computer munching on a slice of pizza, and has become a beloved member of AdPipe’s team. We use Mo to celebrate AdPipe’s accomplishments
and help motivate the team to reach their goals. He’s been transformed into Mountain Mo, Party Mo, and Caterpillar Mo amongst other variations, with more to come.
Website
AdPipe is used by global brands like Honey Baked Ham, Aflac, and Caterpillar. We continue to work together on branded collateral, swag items, and big picture thinking for the company.
AdPipe is growing quickly, and was recognized as one of the Top 10 Most Innovative Companies in Georgia of 2023. They were featured in the Wall Street Journal in December of 2023, and recently announced their Series A funding in January of 2024. In the midst of all of this growth, the AdPipe team brought us in to design and build a new website that reflected their success. We created a new illustration
style used to show features of the platform, and created storyboards to map out how to put those illustrations in motion. We both designed and developed their site, which is optimized for viewing on all devices. AdPipe’s in-house animator Jeremy Christensen created all of the animations.
View the full site here.
