Athens Farmers Market
* BRAND IDENTITY } ILLUSTRATION { ART DIRECTION
The Athens Farmers Market was the selected winner for our 2022 Do Good Project. The Athens Farmers Market is a beloved Saturday morning tradition for many Athenians, and has been for over 15 years. Our goal with the rebrand for the market
was to bring in the vibrant, handcrafted feel that the market embodies, while maintaining the brand equity they have worked hard to build. We decided on a similar layout to the previous logo, but rebuilt it using a handmade sans-serif font.
We built out a toolkit of stickers, icons, and badges to be used on all collateral, along with guidelines for best practices when building graphics. This toolkit has allowed the market to create on-brand designs on their own, helping our impact to last far past the reach of the project. The rebranded market launched in March of 2023 with a host of freshly
designed collateral in bright colors to catch the eyes of passersby. The designs were completed just in time to celebrate the announcement of the market being open year round instead of seasonally, and can be seen every Saturday morning at Bishop Park and Wednesday evenings at Creature Comforts.
