Your brand is
like a book.

IS IT TELLING THE RIGHT STORY?
Your brand is always telling a story, whether you like it or not. People are constantly forming an opinion of your business based on what they see. If there are a lot of plot holes (“I love this restaurant but their website hasn’t been updated since the 90s!”,”This store looks great on Instagram but their signage is so confusing”,”wtf is this brunch spot doing with a moon in their logo?”), they’ll lose interest quick.

Although you can’t ever control what people think about your business, finding your story and sticking to it can help guide them in the right direction.

YOUR BRAND IS MORE THAN YOUR LOGO.
Every bit of your brand, from your color palette to your Instagram captions, is like a chapter in your brand's storybook. Your logo acts like the cover - it hooks your audience and peaks their interest- but it’s only the first impression. Your brand is what tells your audience who you are, what you're all about, and why you matter.

So many businesses put all the pressure on their logo to communicate what they do, how they do it, and why you should support them. But let’s be honest, we’ve all read a good book with a boring cover! The story is the most important thing. Plus, how many classic stories have gotten new, beautifully designed covers to match the gold inside?

Check out Juniper Books- they’ve built a whole business just by redesigning the covers of beloved stories.

THE MAGIC OF BRAND CONSISTENCY
Once you’ve honed in on your story, staying consistent is magic. It's what keeps your audience engaged and coming back for more. When your brand is consistent, it's like reading a book where the characters feel like your best friends. You’re personally attached, and you just can't wait to see what happens next!

This kind of consistency and personal connection is what builds brand loyalty. They know you, they love you, and they will keep coming back for more! Build that loyalty and they’ll have your back no matter what (even if one of your characters has an angsty phase. They know you. The real you. You’ll figure it out). Believe it or not, 68% of businesses say that being consistent with their brand has boosted their revenue!

So, how do we help? It's pretty simple:

  • Brand Strategy: We help you figure out your brand's core values and what makes you, well, you. This becomes the blueprint for your entire brand story.

  • Visual Identity: We design a logo, color palette, and a typography suite that not only look good but reflect your brand strategy. We’re not gonna put a bejeweled cover on a story about a fierce viking (unless he enjoys bedazzling his ship? Sounds fun tbh).

  • Website Design: Your website is your digital storefront, and one of the best summaries of your brand story. We want your visitors to have a seamless experience, and walk away knowing exactly what you do and who you are.

Let's work together to make sure your story is shining through every aspect of your brand!